GUIDE FOR FOOD AND BEVERAGE DISTRIBUTORS

How do food and beverage distributors find new restaurants before they open?

They work from approved liquor licenses. Distribution contracts are usually signed in the last 30 days before opening, but the relationship starts earlier, and approved licenses are the shortlist.

When to reach out

Distribution contracts get signed in the last 30 days before opening, but the relationship starts earlier. Approved licenses are the shortlist. On PourWire that stage is labeled approved.

Food & Beverage Distribution leads by metro

Live counts from public filings, newest filing .

MetroVenues in the pre-opening windowAt the approved stageNewest filing
Los Angeles, CA 496 254 Oct 23, 2026
New York City, NY 363 not in NY records Oct 23, 2026
Austin, TX 240 not in TX records Oct 23, 2026
Waco–Temple, TX 25 not in TX records Oct 21, 2026
Dallas–Fort Worth, TX 120 not in TX records Oct 23, 2026
Houston, TX 142 not in TX records Oct 23, 2026
San Antonio, TX 58 not in TX records Oct 22, 2026

Some state records don't report a separate approved step. In those metros the leads page puts the next stage first, so you still see who to call now.

Doing it by hand vs. with PourWire

The records are public, so you can check the state license portal and the city permit portal yourself every week. PourWire does that daily for every metro above, merges the license and permit records for the same venue, estimates the opening window, and emails you the new ones with owner names.

See this week's food & beverage distribution leads in your metro.
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