GUIDE FOR INSURANCE AGENTS AND BROKERS

How do insurance agents find new restaurants before they open?

They watch liquor license applications. A new restaurant or bar has to file with the state alcohol agency (TABC in Texas, the SLA in New York, ABC in California) months before it opens, and liquor liability has to be bound before that license issues. The pending application is the window to quote.

When to reach out

Liquor liability has to be bound before the license issues, so the pending stage, not the approved one, is when a broker still has a shot. On PourWire that stage is labeled new.

Insurance leads by metro

Live counts from public filings, newest filing .

MetroVenues in the pre-opening windowAt the new stageNewest filing
Los Angeles, CA 496 154 Oct 23, 2026
New York City, NY 363 215 Oct 23, 2026
Austin, TX 240 155 Oct 23, 2026
Waco–Temple, TX 25 25 Oct 21, 2026
Dallas–Fort Worth, TX 120 120 Oct 23, 2026
Houston, TX 142 142 Oct 23, 2026
San Antonio, TX 58 58 Oct 22, 2026

Doing it by hand vs. with PourWire

The records are public, so you can check the state license portal and the city permit portal yourself every week. PourWire does that daily for every metro above, merges the license and permit records for the same venue, estimates the opening window, and emails you the new ones with owner names.

See this week's insurance leads in your metro.
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